Month: May 2021

“One For the Gipper” – The Original Story

President Ronald Reagan is affectionately labeled “The Gipper” as a result of his film portrayal of the legendary Notre Dames football player. The nickname is so firmly attached to the president that the real Gipper is almost forgotten. The true story is clouded by the fog of time. His hometown of Laurium, on Michigan’s Upper […]

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A white paper on how companies should analyze customer data for better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your customer database wisely to better understand your number one asset, your customers, can make or break your company’s success. Most companies use databases to store information about […]

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