Category: Digital Marketing

I’ve heard of SEO, SEM, and social media, but what is web presence optimization?

Web Presence Optimization is a holistic approach to Internet marketing. Today, consumers interact with local businesses online through a myriad of different methods. Web presence optimization ensures that consumers discover your business during all phases of their online activity. So the million dollar question is, “What are consumers doing online?” Consumers browse, search and socialize. […]

Words can kill

Words make a difference. It’s not just what you say, but how you say it. Once a writer finishes their 80,000-word masterpiece, they often find that the work has only begun. I recently did a rewrite that took my manuscript from 315 pages to 265 pages. You spent two years getting 315 pages, how do […]

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