Category: Digital Marketing

How to use blogging as an inbound marketing strategy

In the digital/online space, effective content is content that provides relevant and valuable information to people along the Visitors–Prospects–Customers continuum. This is what inbound marketing captures. What then is inbound marketing? According to Hubspot Academy, Inbound marketing is the process of engaging customers through relevant and useful content that adds value to them. Online content […]

The rise and fall of Twitter, Part 2

In Part 1, I discussed how Twitter’s core function had changed (or evolved depending on your point of view) from a social networking site to a feed of commentary and link streaming designed to sell, brand, promote, and gain followers. So, after reading the article above, have you either thrown your hands in the air […]

Back To Top