The eCommerce industry is evolving with every passing hour. According to eMarketers predictions, online investment peaked at over $22 trillion in 2016. Furthermore, this number is expected to increase by $27 trillion in 2020.
E-commerce businesses are well aware of the fact that they are competing in a fast-paced, digitally connected industry. Here, the clients are completely different from those of traditional businesses. People are smarter and want to have everything at their fingertips. Therefore, it is important for eMarketers to reconsider their strategies this year. Every year, trends in e-commerce stem largely from how customers buy products, what they search for, and how they respond to new technology.
While there are plenty of trends to look out for in the New Year, these 3 are the ones eMarketers definitely shouldn’t miss out on! So if you need help setting priorities for 2017, here are some helpful tips to inspire you.
1. Say hello to mobile!
You may have heard this a million times and yes, it still rules the trend. Ecommerce website design companies that haven’t gone mobile yet, 2017 is the year to tie your shoelaces. As an eMarketer, you need to take into account the fact that “on average, the consumer searches for their smartphone between 150 and 200 times a day.” Furthermore, according to the Gartner report, “only 14% of companies are shopping using mobile as an engagement platform.” You must remember that mobiles are still an affordable medium for consumers than computers. It should also come as no surprise that global online providers confirm the growth of mobile transactions each year. As a result, mobile traffic has gone beyond the desktop onto the Internet. Google has also made it mandatory for web design companies to develop all forms of mobile-friendly websites. What else! Consumers will interact more and more with ARTIFICIAL INTELLIGENCE in 2017 and they will love it! All of these changes indicate one thing: to offer your consumers the most seamless mobile experience possible.
2. Get the most out of your data
The rise of compelling data on millions of products that vary by situation is another important trend to watch out for. The success of any business largely depends on its customers, their interests, and what most appeals to them. Therefore, by exploiting data about their different customers, collected through different phases of their buyers’ journey, eCommerce website development companies and eMarketers will be able to better understand their target customers and even predict their behavior. . This drives eMarketers to reach new levels of personalization and personalize customer experiences according to each person who visits the electronic store. So take full advantage of the improved analytics algorithm that can help you understand your customers the way they want you to.
3. Commit to offering a dynamic shopping experience
As already discussed in the first trend, today’s customers are smart and want to have everything at hand. So, as an eCommerce business owner, you need to work to deliver experiences and interactions to your target customers. The market is extremely competitive and you are no longer simply selling products and services. Instead, you need to include your customers in your brand. This means making your customer experience your number one priority. Remember, the customer is the biggest reference today. Positive customer feedback can improve your customer base in impressive ways. Give your customers more sales opportunities with real-time customer service, an easy return policy, and same-day delivery. Such a dynamic shopping experience will really make you stand out. Build trust and relationship with your customers. Give them the opportunity to deal directly with your brand.
the backstory
While this isn’t all you should be looking for, there are several trends big and small that will be prevalent in 2017. Feel free to let us know if we missed any trends or if there’s one you find specifically interesting.
