How to reuse blog posts in videos

Your is the best place to get ideas for your videos. If you have an active blog, you can use analytics through Google to find out which blog posts have received the most attention. You can then use that to help you brainstorm new ideas.

Find your most popular blogs

Using Google Analytics, determine which blog posts you currently have that are receiving the most traffic. These are the topics your audience wants to know more about.

rework the title

You may be able to use the same title, unless you change the format. For example, if it’s a “top ten” post but you’re splitting it, you’ll want to explain that in the title.

Choose the most important points

Having too many points in a video can make it too long. As mentioned above, instead of taking a top ten list and turning it into a video, why not take a point from each of the top ten posts and turn them into ten separate videos?

Choose your technology

Are you going to need a good camera or will your webcam be good enough? Will you need editing technology to add images, music and other features to your video? Write down what you need so you can determine what technology is required.

make slides

If you don’t want to just talk in the video, make slides with one sentence or one point per slide that you plan to talk about. You want them to focus on what you are saying, not on reading the slide.

add images

Images like infographics, memes, and charts work well within a video. People like to look beyond your head when they watch a video. If you use good video editing software, you can add great images and slides without interrupting the video.

Add sound effects

Don’t play the music so loud when you’re talking that you can’t hear what you’re saying. However, certain royalty free music will make your video look and sound more professional, especially in the intro and outro part.

Add an intro and exit

Pre-record an intro and outro that will be used in all of your videos so you can bring them together into a cohesive valuable asset for your audience. Don’t make them long though; a few seconds is enough.

Market your videos

Put the video in a new blog post, complete with a blurb, description, and transcript. Then also go back to the previous blog post and put the link to the video below the previous blog post that asked you to make a video.

Repurposing old blog posts into videos should be your first transition method to adding videos to your marketing. Video is more successful than any other form of content in getting more conversions. But you don’t want to replace everything with video, you just want to add it.

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