Web Presence Optimization is a holistic approach to Internet marketing. Today, consumers interact with local businesses online through a myriad of different methods. Web presence optimization ensures that consumers discover your business during all phases of their online activity. So the million dollar question is, “What are consumers doing online?”
Consumers browse, search and socialize. And consumers do all of this activity on thousands of websites, search engines, and social sites. The Internet has become a very large digital landscape! Today, there are thousands of internet marketing companies that apply to small business owners. Each of these companies is trying to sell a piece of the digital landscape, with each claiming that there is one way superior to the other.
Let’s break it all down into a few forms of online advertising that most small business owners are already familiar with. First you have search engine marketing, pay per click, PPC, this method goes by various names, but it all amounts to a paid placement on websites, directories, and search engines.
Then there is search engine optimization, SEO, again a few different names. It all amounts to getting your website to show up in the top positions of organic search results for a few different keywords.
Next are social media. These companies work to get consumers who frequent websites like Facebook and Twitter to follow, like, and share their business with other consumers online.
Finally, there are companies that monitor and repair your reputation online. These companies focus on getting consumers to give good reviews about their online business. Sometimes they find bad reviews and help you mitigate dissatisfied consumers.
Web presence optimization is a combination of all these methods and more! Sounds exhausting, huh? Web Presence Optimization is truly a holistic approach to targeting local consumers as they go about their normal online activities. The benefits of web presence optimization are social discovery, search discovery, and reputation management.
In simple terms, Web Presence Optimization equates to increased market share. For example, imagine that you are leaving the supermarket. You just remembered that you had to buy beer for the meeting tonight. There are three portable refrigerators at the cash desk. Two refrigerators are filled with Budweiser and the last refrigerator is filled with various other brands.
The fact is, because Budweiser has more shelf space (2 out of 3 refrigerators), they will eventually sell more of their product than the competitors. Web presence optimization works the same way! When a consumer is looking for your product or service in the market and sees it on the whole page, not just once but several times, they will sell more than their competitors.
