Category: Digital Marketing

Top 10 Blogging Tips

Most of the “rules” about writing ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind, and you’ll be posting great blog content that will attract leads and customers in your niche. 1. Write with the reader in mind. Do you remember WIIFM? […]

How to get the most out of your podcasts

Reuse your content. That sounds a lot harder than it really is! Once you implement a system to repurpose each of your episodes across various social media platforms, you could see a massive increase in your listening audience. First, what does “reuse your content” mean? Simply put, it means crafting a message designed to connect […]

The brand story: a story worth telling

Every business has a story to tell Everyone likes a good story and why not? The stories are entertaining instructive, entertaining and above all human; connect people people and companies to customers. The stories are about communication. and communication is the essence of marketing. We have at our disposal the greatest communication tool in the […]

Five strategies for organic SEO

Of all the internet marketing strategies in use today, organic search engine optimization, or organic SEO, is one of the oldest and most proven methods of achieving the top rankings in search results. Organic SEO works to create rankings for the website based on having highly relevant content that is applicable to the keyword phrases […]

How to improve your change management skills

Change is essential in any progressive corporate organization. That’s why your leaders and members need to manage that change effectively. Change management is important. It is defined as an efficient process of transforming people from one function to another. Any business needs valuable change management skills to continually thrive. These skills consist of communications proficiency, […]

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