Blog syndication and Pinterest marketing exposed
Businesses and individuals are excited about the wide-open playing field that blogs and Pinterest provide. Social media marketing trends suggest that it is a vital method of generating traffic for large and small corporations. Why not trade here? This social media giant is more established in the eyes of the big search engines. If you […]
online video marketing
Are you currently doing video marketing online? If not, it’s something you should be doing. Video marketing is all the rage and it can drive tons of free traffic for you. Some people are intimidated by the idea of creating videos and marketing online, but don’t be afraid. At some point, you need to implement […]
How to define fonts on the website to increase readability?
A visitor will come back to a website again and again, giving them an exceptional viewing experience. There are many aspects that need to be considered to increase the readability of a website. The key to readability lies in many factors, such as layout, color contrast, font choice, and many more. The choice of the […]
Benefits of travel blogging and what to watch out for
Travel blogging is all about keeping an online diary about your travel experience. However, a travel blog can also contain your opinions about the different places on the map, including their socio-economic conditions or political situations. What is the need? One can use a travel blog to share information with people or their friends. Others […]
Understanding diversity through reading
Books are the gateway to learning. They allow us to explore different worlds, people, languages, foods, etc. Sometimes the things we learn from books are obvious, like reading a recipe for chocolate chip cookies or a guide to your new iPhone, but often it’s the less obvious lessons that are important. Books help us understand […]
The importance of voiceovers
Everyone has heard a voiceover at one time or another. From the voice of Mickey Mouse to the voice selling you shampoo or insurance on the radio, voiceovers provide an effective way to evoke emotion or convey important information to an audience. In fact, without voiceover, the media would not have the same impact and […]
Get to the top of search results with SEM
How to Create a Powerful SEM Ecommerce Strategy It seems that SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… What is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s an unpaid effort that focuses on optimizing your website and […]
How mobile engagement can be used to reshape the hospitality industry
Smartphones dominate our attention throughout the day. They have come to change the very nature of how we interact with the world around us, including the way we do business. When it comes to the travel and hospitality space, mobile has dramatically reshaped how it works, also in favor of the consumer. And, with rising […]
From WIIFM to WIIFU: Effective Communication for Your End Users and Stakeholders
From large public companies to small private companies, thousands or even millions of dollars are spent annually on marketing. However, marketing is by far the most difficult business activity to measure return on investment (ROI). In today’s multimedia world, businesses have a plethora of marketing tools to take advantage of, but many of us may […]
All about Google Analytics
Google Analytics is a free website analytics tool from Google that provides basic analytics data and statistics for search engine optimization and marketing purposes. The service is available to anyone with a Google account. It is a free average web analytics service offered by Google to track and report website traffic. It was launched by […]