Make more sales by being the opposite
Here’s something I’ve been playing with and my results have been pretty good too. A few months ago a friend was launching a great product with lots of cash prizes for top affiliates. I knew there would be tons of affiliate competition, with each affiliate trying to outperform the others with bigger and better bonuses. […]
The importance of marketing based on empathy
3 ways to use empathetic content marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member who is having a difficult time? Supporting your partner when he’s had a bad day? However, does a company-related example come to mind? I guess a lot of people don’t associate […]
Recommended fonts for technical documents
“As the saying goes, the guy is a beautiful group of letters, not a group of beautiful letters.” – Mathew Carter. I agree with Carter because we don’t select one font for every letter, we select one font for all letters. Font selection is the most important part of formatting and designing your whitepaper. In […]
The best friend is the pillar of strength and courage
Life is full of invigorating relationships that influence your life in one way or another. The best of them is the friendship that unites you with friends who touch your life in a special way. Friends play a vital role in everyone’s life. Good or bad, they are an integral part of your life, influencing […]
How to become a successful student
All students want to be successful, besides, who doesn’t? But schools seem to ask so much of students that they find success so vague and out of reach. Well, as the old maxim goes, all the qualities that a successful man has can be acquired by anyone, all it takes is guts and perseverance. A […]
Top Ten Tips for the Best Road Trip Ever
There is nothing more fun than an old fashioned road trip. I love to hit the road and explore our country. Now, I have been a “road traveler” for some time and while I love air travel, I love road trips because this is how you can really experience the country. So it’s time to […]
WOOOO! I’m going to make some cold calls today!
I’m a fan of cold calling. There I said it. Cold calling isn’t as attractive as social selling, lifecycle messaging, or content marketing. – And despite what any hipster ‘customer success advocate’ tells you … Cold Calling is NOT dead. Before I interrupt the strength and ire of every mobile marketing Jedi in the galaxy […]
Definition of book publishing and marketing, along with the marketing mix framework
Marketing a book has parallels to marketing any other product or service. With that reality in mind, I have put together a 14P framework that can be used to conceptualize and plan any marketing effort. Publication of books It can be defined as make a book in print and available to the public for purchase. […]
How to Market Your Nonprofit Organization on a Small Budget
If you work in or are associated with the nonprofit sector, then you know that the vast majority of organizations in the US are small. They operate with limited resources and a small financial margin. A challenge for many of these groups is marketing. We all know that advertising and marketing are essential to help […]
SEO Tips for Ecommerce Websites
Tools for SEO diagnosis and analysis The easiest to use is SEO Quake, which you can download as a plug-in in Mozilla Firefox or Chrome. SEO Quake Features: • Information on important website metrics, such as Google PR, pages indexed by Google search engine bots, links to the SEMRush domain, Bing indexed pages, Alexa rank, […]