Tools for SEO diagnosis and analysis
The easiest to use is SEO Quake, which you can download as a plug-in in Mozilla Firefox or Chrome. SEO Quake Features:
• Information on important website metrics, such as Google PR, pages indexed by Google search engine bots, links to the SEMRush domain, Bing indexed pages, Alexa rank, domain age, Twitter and Facebook mentions , Google+ likes, Whois data, number of internal links and external links, backlinks, keyword density, and a basic SEO website diagnosis.
OpenSiteExplorer is a free tool that anyone can use to check the quality of their inbound links, anchor texts, and also social media metrics. In order to get a quick evaluation of the website, simply go to your site and add your URL.
Google Webmasters Tool is another free tool that can help any website to check for errors and evaluate website performance in search engines and users. It lets you know that you are missing some important things that will make your website more visible in search engines and better to use on the users side.
The importance of using SEO tools is that you have help or a guide to help you evaluate your SEO work. Not only that, it helps you to drift with a goal and to know if your SEO work is working towards your goals.
How to evaluate your SEO work
To evaluate your SEO work, the tools will help you get the basic metrics of where your website is located before doing an SEO project. Keep a file of these metrics so you can see progress in a month, two months, and maybe after six months. Once you get the results, record it and compare it to your initial website registration. Run your website on SEO tools and see how far you’ve come. Checking your keyword ranking results will also help you evaluate your SEO work. Use Google Analytics to get a report on traffic analysis. Do you have more quality traffic flowing to your website? What keywords does your traffic use to enter your website? How long do your visitors stay while using your website? What pages do they visit? These are just a few questions to answer. Once you get the answers to these, you will be able to do a very good SEO assessment and can work on your goals in your next SEO project.
