In the area of search engine optimization, ethical link building is defined as creating more incoming links to a particular website, in order to increase traffic to it and increase its ranking in search engine results, position and number of links.
These ethical links can be from different sources and have different values attached, though the end result is increased traffic to the site:
Editorial – these are attracted by the good content of the site – they are not paid
Resource – A set of resource links called hyperlinks to the website that is deemed useful. These are not paid either
Acquired: paid for organically obtained links or links.
Reciprocal: mutually beneficial links between sites created by known parties
Forum Signature – Where forum communities allow outgoing links in a member’s signature
Blog – leave an option to comment on a blog attached with the link to the blog or website
Directory: These links are recommended by directories one subscribes to for listings, paid or unpaid.
Social Bookmarking: This is when you rank and save pages, it’s done in a public location on the web that can be accessed by search engines.
Image: It is the same as the previous link, but with respect to the images.
white hat link building
White hat linking strategies result in added value for end users and are actively implemented by website owners.
Linking strategies use spam and unfriendly user linking strategies to get traffic.
Gray hat linking – falls between the two examples: rewards-based blog linking, spurious sponsorship, etc.
It goes without saying that quality has to be the foundation of link building, whatever the type.
Your contribution in link building
There are many websites that describe ethical linking methods. Some points to keep in mind are:
Increase the content of your website
Try to segment your target audience. Once this is done, you will have an idea of the top performing domains for each segment. Now you just have to create search terms that will create links from these domains to your website.
These main domains are vast and consist of many niches. So don’t be discouraged if the same domains appear over and over again. They are also diverse, such as websites, radio, local newspapers, podcasts, social groups, mailing lists, etc. Deriving links to each of these is a sustained relationship and helps build brand awareness.
Targeted Link Building
This is the process of trying to individually bring links to specific URLs or domains, usually to individual pages.
This is done when you are already in one of the top ten or 20 positions in the search engine results. Or it’s already working fine from a conversions standpoint.
This can be done by:
Sending emails
Broadcasting on social pages – sharing on social networks
Paid amplification – advertising,
There are guides to the ethical link building process explained in written blogs and through videos.
White hat ethical link building is one of the most important techniques in digital marketing today. It provides great value to the customer and the marketer.
