The existence of the Internet makes it very convenient to search for home business ideas for 2011, whereas in the past we were limited to offline resources for ideas only. With the current economic climate making it difficult for large numbers of people to make ends meet, the Internet offers a great resource for potential and existing home business owners to take advantage of.
Online home business ideas can mean looking for ways to improve an existing online website for many people. Search Engine Site Optimization (SEO) or redesigning your site may be necessary to keep up with current internet trends, for example, or to drive more traffic to your site.
In evaluating the trends for 2011, we must consider the development of the Internet in the last 10 years. In the beginning, it was enough to be an expert in building links to earn a place on the first page of Google with your home business site. We then discovered that keyword research had to be linked to maintain our search engine position and beat competitors.
Today, Google has competition from companies like Yahoo and Bing, and certainly from social networking sites like Facebook and Twitter. Social networking sites in particular continue to demonstrate that people demand large-scale social interaction. The social media scene, then, is showing marketers that there is no better way to market their business.
Without a doubt, there is a boom happening in the social media scene. In a survey conducted by Gigya, it is said that Facebook drives 44% of people to share on social networks; Twitter drives 29%. Yahoo and MySpace handle only 18% and 9% respectively. Traffic to these social networks is created through users sharing links, photos, and videos.
In early January 2011, Facebook alone reached 600 million users worldwide, a staggering number. The prediction is that Facebook will have a billion users by 2012. So, such is the power of social media.
Let’s not forget YouTube. After just 5 years online, YouTube has achieved an enviable 2 billion daily views. For those internet marketers who have neglected YouTube to market their business to date, you have no excuse not to use video as part of your home business marketing strategy as this medium continues to explode.
Mobile marketing took off rapidly in 2010 and the trend is sure to continue in 2011. More and more businesses are using smartphones and tablets as part of their business operations. A recent report predicts that there will be more than 10 billion mobile devices, including iPads and tablets, in this decade.
The Financial Times reports that, according to Enders Analysis, mobile phone advertising spend in the UK is likely to rise from $71 million to more than $600 million by 2015, fueled by the continued popularity of smartphones. The report further warns that mobile advertising could account for 4% of total online advertising this year and more than 9% by 2015.
With the advertising and home business opportunities available, through social media, YouTube and mobile marketing, we have tremendous resources at our disposal to search for home business ideas for 2011.
