You write a sales letter that converts by writing as if you’re having a conversation with someone you care about. You write with your unique voice. And of course this goes with everything you own.
For example, if someone searches for me on the search engine or decides to buy my book first, they discover something about me. They want to try what Sean does, and it’s pretty easy to go online and find other people talking about me, find other people who are willing to share a copy of something I’ve created.
Or, it’s really easy to go to Amazon and buy the book, and read it, and they’re like “Wow! Now I really trust Sean! I’ve read some of the articles that have his name on them. Articles that he’s responsible for.” “
Let’s say you looked me up and saw this stuff, then come back and read the sales letter a week later: I still don’t have to beg or borrow or steal or anything like that to twist my arm to get you to buy Because I’m a person real, and you trust me. Not just because I have written a sales letter. But, as you’ve learned about me in the context of the whole web, there’s a trust there, because of the articles, because of the audios, because of the book. The sales letter just wraps that up.
I don’t even have to get fancy at the end of the sales letter, I could say something as simple as, “Here’s the thing, if you want to change your life by adding a training program, I recommend you get my training.” . That’s how it’s delivered, now the truth of the matter is this could be worth X, Y, Z to the right person. Just based on what someone could do with it. But for now I’m marketing this at this particular price I don’t know how long I can keep it at this price you know maybe I don’t want the world to be saturated with this information but if you want to change your life the price is not the issue here, whether it’s $100, $200, $1k, $10k, if you can afford it, price isn’t really the issue here. Trust me. You have read my book. You have read my articles. You have listened to some of my audios You have read my sales letter You trust me Do you want to change your life with a coaching program? invest in my training.
It will probably clean that up, but that’s a close example for a letter written in this conversational style.
What I just shared with you really sums up how easy it can be for someone to write copy on their own like a regular person.
There’s a place for all those fancy copywriting courses. I think there is a place for someone who says: I have done all this, but maybe I want to improve. I want to learn some lines that will strengthen the letter. Or, I’m a natural at this, and I can have that coffee shop conversation, but when I go to write it down, I have a blank space in my mind.
So you’re going to buy a super dumb copywriter’s copywriting course and learn the 17 areas he says you need to tweak. But don’t just copy and paste all your information. You learn the beginning, the middle, the end of the sales letter.
But then you go back to that idea of having a conversation in a coffee shop and writing the whole letter like it’s a conversation. Use that as a foundation and use the writing course to help improve that, not as a dry formula that lacks voice.
If you really have a hard time typing and just see a blank page on your screen, maybe you need to jump right into a copywriting course.
On top of that, though, I’d say buy some books on communication. Even if someone is not married, a book on how to communicate with their spouse would be a great book to learn how to communicate with anyone. A book on communication in a business setting would be a great book for anyone who wants to learn how to communicate with their spouse!
Why? Because communication is communication is communication. If someone went out and bought 10 books on communication, 1 on how to communicate with your kids, 1 on how to communicate with your wife, 1 on how to communicate with your husband, 1 on how to communicate with your prospects, 1 on how to communicate with your clients, 1 on sales communication, buy all of those and read them all, and study them.
And then start practicing this in your daily life. Not just when you’re writing copy! I think you’ll find that your copy of the script will just skyrocket. And it will take you to the next level, because it will become much more enjoyable: you will connect with your prospects in a very real and personal way.
