Facebook, discovered by Mark Zuckerberg, is considered to be one of the most sophisticated social networking sites today. It allows us not only to socialize, but also to connect users and share various information. One of the reasons it is so popular is because it is so easy to use. Adding friends, updating your profile, changing your status message – everything you do will take just a few minutes.
Million! Yes, millions of people around the world are connecting to this social network! Millions of people use Facebook every day just to keep up with their friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet through chat. This has been the reason why many social media advertising agencies have used Facebook as a tool for their advertising campaigns. It is through a business networking platform for self-promotion and multimedia interaction. We could send each other a virtual drink, create and organize events. But aside from these we could also advertise our own businesses through social ads.
Isn’t that amazing? And it is that this can only be done through applications and plugins that allow us to customize our profile page and build virtual relationships with customers and clients.
Users can be fans of a business and can share information about that business with their friends. Facebook users can interact directly with the business through its page by adding or posting reviews, writing on that business’s wall, uploading photos, and in any other way that the business wishes to allow. These actions could appear in users’ Mini-Feed and News Feed, popular Facebook products that allow users to more efficiently share information with their friends.
And aside from these, Facebook’s ad system serves social ads that combine our friends’ social actions, like buying a product, with an advertiser’s message. This allows advertisers to deliver more relevant ads to Facebook users that now include information from their friends so they can make more informed decisions. No personally identifiable information is shared with an advertiser when creating a social ad.
The amazing thing about using Facebook as a marketing tool is that it allows us to advertise our own business for free. Once we have set up a free account, we could use our creativity to maximize these features. Marketing is not so difficult with the use of the famous Facebook.
