For widespread advertising of the products and services offered, businesses and businesses alike turn to the Internet. When an Internet searcher types keywords into a search engine, an ‘organic’ search, a results page is opened giving instant exposure for the business and immediate information for the searcher. Most search engines don’t get past that first page of search results. SEO, or search engine optimization, is a fast-growing method of increasing traffic to your website by ensuring that your business ranks high on the first page of search results. However, a performance-based SEO bridges the financial gap between a company and its goals in contrast to a normal search engine optimization company.
Performance based SEO companies first increase their revenue by increasing the number of website visitors. This leads to higher sales allowing you that financial boost before you are charged for services instead of paying up front just for the chance of an upgrade. Performance-based SEO companies drive traffic volume up by using the most up-to-date technology available in tracking tools along with techniques that have proven invaluable for increased exposure. Results now – pay later, aggressively competitive measures used are just some of the reasons why performance-based search engine optimization is what your business needs.
Whether you are a start-up trying to get off the ground or a mature business, performance-based search engine optimization is the most advantageous route to expanding your customer base. Online marketing is rapidly replacing traditional forms of advertising such as phone books, billboards, and direct mail. Email is dismissed as spam when it makes it through the filters, while telemarketing is almost obsolete. However, more than 80% of searchers trust organic search engine results using keywords or copywriting to find what they are looking for, even over paid ads on the internet.
This leaves Internet search engines as one of the main advertising channels. But, money is rarely in abundance when a business is in its founding stage and building clientele. So how does a startup compete with the Goliaths of its competitors? By securing the services of a performance based SEO company. For similar services provided by an SEO company, a performance-based SEO company will only charge after the top listings of first page search results pages are achieved, leaving the founding company free of unnecessary risk.
A study conducted by Cornell University on Internet search engine behavior towards first page search results pages showed that 86.9% of first page clicks go to the top five listings. The first list got 56.3% of those clicks, while the second list got 13% of those clicks. This is a big problem when more than 75% of products or services are searched for and found online. Simply moving from the second listing to the first would quadruple the potential customer exposure. These measures are accomplished through press releases, local search engine marketing, social media marketing, article syndication, website design and development, copywriting, call follow-up, directory submission, and needs analysis.
Aggressive measures are needed to secure top first page listings because the average person spends less than seven seconds on a search results page before making a click decision that eliminates all other options on that page. Performance-based SEOs will work to gain an in-depth understanding of your business website build, needs, and challenges to ensure your business is not one of those eliminated. This custom audit will reveal the unique assets and liabilities your business has at its disposal and outline to maximize positive results. Tracking tools are used to report whether visitors buy or transact, how your site is doing, and who found it. The way the site is navigated will indisputably show how effective your company’s advertising is.
Performance-based search engine optimization can help you by increasing the number of qualified customers visiting your site. Optimize your search engine marketing and increase your return on investment (ROI) by tracking your search engine ROI. This will help a performance-based SEO to develop a long-term and profitable search engine marketing strategy. A performance-based SEO will also provide a complete accounting of your company’s baselines, actions taken to improve sales, and the results of those actions. The use of the latest technologies and techniques for timely implementation and continuous updates make the effort successful.
Because performance-based SEO companies don’t get paid until success is achieved, this gives them a greater incentive to learn the most current, productive, and effective methods for optimal results in order to stay in the race against the companies. of SEO of the competition. The only difference is that you pay for results instead of promises.
