In recent years, I have focused on generating web traffic. I have read over a dozen websites and reviewed web packages that promise instant results and will send web traffic to my website while I sit and just go to the bank and see that I have made thousands of dollars a month.
As a software developer and engineer, I really know the Internet from a software architecture point of view. It’s just not enough to build a website and start tweeting and expect to get thousands of viewers every month.
In order to multiply people and leads, there are certain things that need to be done to increase traffic and increase sales on your website. First of all, your web property must be monetized and not passively sit without offering something to earn money. When I first started my website, it was a dumb website that just sat there doing absolutely nothing, agreeing to tell people about my tech niche offering.
My website did nothing. He just talked about it and I always wanted to make money and not sit passively talking about these clients, who he was not free to say what and how I worked for them. I would run analytics on my website using the Yahoo Small Business interface and see that literally only 2-5 people per day were visiting my site. And besides, he had nothing to offer anyone anyway.
But I wanted my site to do more. I wanted it to be more. I wanted to deliver stuff and become a thought leader that people knew I was in real life. I wanted to help people and I wanted to increase traffic to my site so that people would come to my site in large numbers. So, I dug deeper to figure this out. How would I get people to drive traffic to my site? How would you generate web traffic?
In all of my research, I’ve found that there are actually two ways to drive significant web traffic to your site. It first requires that you serve a niche market and not a BROAD market. The Internet is too vast to serve everyone. It is really like swimming in the sea. You can’t jump into the ocean and expect to swim somewhere. You must know where you are going and know the route you are going to swim.
The first method of creating web traffic is called SEO or search engine optimization. I’m sure most people see this but have no real idea what it is and how to incorporate it into their websites. Basically, I tell people to think of SEO this way: when you go online and you go to Google and you need something, you enter a series of keywords to find what you’re looking for. Google or Microsoft’s BING will provide you with search results based on these words. There are organic or natural search results and then there are paid search results that show up as “Sponsored Links”.
SEO deals with getting a web user to see your site in the organic search results or in the “Sponsored Link” paid search results that will appear on the right or top of the screen. But what people don’t tell you is how this is done. In order to be seen in organic search results on Google or BING or even Yahoo Search, you need to have meta name keywords integrated into each and every HTML web page of your website. You need to create a keyword strategy that serves your niche, and then ensure that the keywords are placed on all of your web pages.
The other way to generate web traffic is to place ads using Google AdWords, Facebook Ads or MySpace Ads. With Google AdWords, you can run ad campaigns and test different keyword ads that push web browsers to your website. We help you set up these different ad campaigns to help test different methods of offering your services through paid sponsored links and using different ads and keywords to reach your niche.
