Competition in most industries is fierce. You need to connect with your target audience and overcome the noise in a crowded market. Videos are a great marketing tool to help you achieve various business goals, whether it’s to improve brand awareness, build trust and authority, or give undecided prospects that extra boost to finally close the sale. Optimized videos can also improve your SEO rankings and help you reach a wider audience.
More and more consumers are watching videos before making a purchase decision. Here are some tips to help you create effective videos to promote your product or service:
Know your niche
Understand and master the space you want to master. It’s essential to do some research before developing content. Your tone and style will depend on the type of business you are in.
To make videos that convert, you need to establish subject matter expertise that resonates with your audience. Develop videos that not only tell compelling stories about your brand, but also empathize with the needs of your audience.
Make a strong impression
The first few seconds of a video can make the difference between capturing an audience and being overlooked or ignored. A 2016 video consumption study revealed that Facebook users who watch the first 3 seconds of a video will continue to watch it for at least 30 more seconds.
Having a strong intro sets the tone for the rest of the video. Create ways to showcase your brand personality and company culture while remaining professional. Highlight people who are personable and who you can relate to to represent your organization. Research shows that people shop at companies with which they have a positive emotional connection.
Create how-to videos
What better way to make your presentation more appealing to your target market than to make demo or training videos that help them understand what exactly your product is about and what issues it can address? While it is important to focus on the features of the product, do not leave out details about its practical applications and how it can really improve your life. How-to videos are a great way to attract new customers and shorten your sales cycle.
Focus on frequently asked questions
Frequently Asked Questions (FAQ) videos allow potential customers to digest and absorb information about your product quickly and concisely. These videos can help customers understand how to get the most out of your product or take advantage of offers they may not be aware of. A good example of a company that uses this technique is IKEA. They developed a series of videos addressing inquiries about popular types of furniture. Make sure to keep the FAQ videos under 2 minutes so you don’t bore your audience.
End with a strong call to action
Clearly tell your audience what the next steps should be at the end of the video. If they have come this far, chances are they are expressing great interest in your product. You can direct them to a link so they can get more information or to your e-commerce site where they can purchase the item.
With the proliferation of computer software and applications, it is now very easy and inexpensive to create your own videos. But if you want to develop professional quality videos that are in line with your overall marketing strategy, then it is worth hiring the services of an experienced marketing company.
