If you want to know who visits your site, what they do while they are on your site and why they leave it, you need to worry about web analytics. Web analytics is essential if you want to get information about the people who visit your site. Web analytics can also help you determine which sales pages are performing well and which are not. Lastly, web analytics helps you determine which keywords are driving the most traffic to your site. There are many benefits to web analytics, but here are the top 5 benefits.
Profit n. # 1: traffic count
Have you seen counters at the bottom of web pages showing how many visitors have visited your site? The good thing about web analytics is that you can get much more accurate information. You can break down your visitors by how many are new visitors and how many are repeat visitors. You can also determine which pages they have viewed from your website.
Profit n. 2: individual visits
Now that you know how many visitors have come to your site and whether they are new or repeat visitors, you can collect information about the people who visit your website. For each person who visits your website, you can find out which was the first page they visited and which was the last page they visited before leaving your site.
Profit n. 3: total time
Now that we have a good idea of our site visitors, you’ll want to know the total time that visitors spend on your site, as well as the path they took through your site. You can use this information to determine how people navigate your site.
Benefit # 4 – Visitors
The fourth benefit of web analytics is that you can determine the links that led your visitors to your site. Visitors come to your site from some other link or directly to your site.
Profit n. 5: keywords
Last, and most importantly, is determining the keywords that people use to access your website. If you determine that visitors are using specific keywords to find your site, then you want to optimize your site for those keywords. This is a great opportunity to optimize your content based on what your visitors are looking for when they visit your site.
As you can see, web analytics has many benefits. Ultimately, the benefit of Web Analytics is making your site more relevant to your visitors.
