Readers who read my previous articles and watched my video must have now realized that the time of blindly following someone is finally over. You may have understood that the quality and relevance of the services or products you select are more important than Internet promotion techniques. Instead of hiding the products or services you offer, you should clearly show what you sell and how much it costs. You may have fully understood that there is no such thing as Internet Magic or Internet Wands. Any product or service that is not attractive or interesting will not be successful, regardless of the tools you use or the effort you put into marketing it.
Now we simply need to find the service or product that interests almost everyone. We need to find out how the service or product is useful, effective and beneficial. This information should be highlighted on your website and presentation. In addition, your information must be supported by facts and figures with clear judgment criteria.
People are motivated to make purchases based on their “needs.” You can call it “Need Sales”. It’s like selling water or food. On the other hand, there are people who are selling “Mr. Fuji’s Mineral Water”. Sounds tastier than tap water, right? You can call this type of sales “Lead Sales.” Sales of this type are motivated by attraction and advantage. Also, there are people who buy personal computers because PCs can benefit their businesses. You can call this “Sales for Profit”.
How about the savings? Aren’t we all keen to buy things at cheaper prices? Isn’t “saving” attractive to everyone no matter how rich or poor? This concept can be useful to draw everyone’s attention to your opinion. The bottom line is that your “savings” should be clear and visible. You need to bring a real “savior” to the people you are talking to. I have summarized the “saving concept” on my video site. You can visit my company website and you will find the link there. You’ll find my video explaining how I achieved my own savings of over $2,000 per year.
These savings came from Internet provider switching services, telephone and cell phone companies, cable or satellite television providers, and utility sources. In this sense, the savings are real and solid.
It is my business policy to “play all the open cards on the table”. That is why I am always open to your opinion, questions and comments. I respect and welcome opinions that oppose my own views and concepts presented in a respectful manner. Feel free to comment, post or write on my Facebook pages, blog or video site. I promise to respect your opinions, but I can remove any that may seem disrespectful or abusive.
