There are a lot of experienced people around. You just need to know where to find them.
Amazon is a great place to start. So is eBay.
These experts know what they are doing. They have experience. They have stories. They have notches to their credit.
But in today’s electronic world, they are often forgotten people.
You see, these experts are “old school” when it comes to marketing. They may have written a book.
They can place an ad in the newspaper or the yellow pages. They may be promoting themselves the same way they did 20 or 30 years ago. Which translates to “diddly squat” on the internet.
That’s where you can enter.
You can make them an offer.
Since I started my business and marketing audio interview business in 2001, that is exactly what I have been doing.
I found business experts of all kinds (salespeople, negotiators, copywriters) and made them an interview offer to help promote their expertise in the online community.
So far it has been a great success for me. And for them too.
Sometimes I meet people who have so much experience that a one-time interview isn’t enough.
I have often done joint ventures with people like this: a deal where I offer to help them turn their existing knowledge into a comprehensive study program on the subject.
I did an interview like this with a guy who had a lot of experience selling produce at Wal-Mart. His knowledge of how to deal with this giant company was enormous, so we decided to create a product on how to do it.
I agreed to be the interviewer in a series of interviews designed to capture his knowledge. I would do all the production of the audio interviews (including editing). I would also organize audio transcripts, CD covers, and a sales letter for the product.
He agreed to participate as an expert and be interviewed.
Regarding distribution, we decided that we would both have rights to market and sell the product. This meant that we would both receive a reward based on our ability to trade.
By the end of our time together, we had created a great product, a must-have for anyone looking to do business with Walmart.
More importantly, it was a win-win result for both of them. I got the experience I needed. He got the interviews he needed. We both got a product that we could sell, for a lot of money, to our mailing lists.
