When your audience reads your blog content, you want them to click thinking, “Wow, that was amazing!” – after sharing it with your friends, of course.
There are tried and true ways to create amazing content for your blog that you need to consider if you want your blog to be truly successful.
Know your audience
Remember, just because you know who your audience is today doesn’t mean that your audience hasn’t evolved in a couple of years. Keep your ears to the ground, studying your audience as you grow to stay ahead of trends.
Stay up-to-date on industry trends
The more you know about your industry, the more you will have to share with your audience. Being aware of what is happening will make you the go-to person for the right information about the niche you are involved in. Not only that, reading and studying your industry will also make you better at doing what you do and it will show in the effect your content has on your audience.
URL structure and tags are important
Some bloggers underestimate the power of the correct URL structure and tags they use in their blog posts. These factors are still important. The best URL consists of a unique keyword-rich title. The best tags consist of keywords found within the content. Don’t forget your image tags. Make it count.
Know your numbers
Do you know what kind of blog posts get the most traction on your blog? If not, you should know. Once you figure out which types of blog posts are getting the most shares, views, engagement, and conversions, you can create more of those types that work and make the most of the ones that are working by promoting them more strongly.
Link internally
A great way to make more impact and increase wow factor in your blog posts is to practice good linking practices by internally linking to other blog posts that relate to the current blog post your audience is reading.
Understand how keywords work
There are many types of keywords, from short tail to long tail and everything in between. The more you can understand how keywords work and which keywords are important within your niche, the better you can use them to your advantage.
Use many forms of content
Don’t skimp on using different forms of content such as videos, images, podcasts, text, and more. Your blog will be much more dynamic and interesting with all kinds of content used. For example, some “how-to” blogs may be better presented via video rather than a text-only post.
Engage your readers
Don’t skip your call to action and reader engagement ideas like asking them to buy, click, read, comment, or other actions you want them to take. By talking to them like they are real people, you will get a lot more conversions than if you leave it to chance.
