When you need to create some media impression for your newly launched business, you can consider some basic methods such as TV advertising, radio, online marketing, and you can also hire professional PR firms to generate press releases for your business or company. But public relations and advertising are not the same, and you need to understand the difference between public relations and other advertising methods. For example, when you hire a competitive sales team for your product promotion and outdoor sales, they are typically trying to effectively engage a new audience and help you find potential customers for your products. This is also considered as a public relations technique. But your press releases should not be made or retained by your own employees, and that could be published by said reputable anonymous PR agency. Through the second way, people can not only increase their sales volume, but also build their brand value in the global market.
What is the difference between press release and advertisement?
You can control your advertising and you can create, edit, run, and restrict your ads at any time. In addition, you have to pay for different modes of advertising such as print media, online advertising, radio and television advertising. Think back to your last billboard, which was done by your creative team and you paid for the billboard rental. But when you go for market-oriented PR, you can’t control it with your own team, and you won’t be charged any cost for press releases. Any reputable PR firm can circulate positive and negative PR for your company, and you need to make sure that your company can make a positive footprint in the global market.
· control Panel: You have the control panel of your advertising and you can include in your ads some images, illustrations and impressive content for your business. Even after a certain time, you can also change your brochure and promote different products with separate brochures. But for PR, once you publish your post, you can’t change it later. Then the journalists will decide what to do and can unpublish your publication without informing you. Press releases are more authentic and clients may consider these press releases as a genuine impression from the media.
· no deadline: Want to publish a print ad in a newspaper? Then you need to create the brochure and submit it to the newspaper editor before the deadline. Even after the deadline set by the newspaper agency, you have many options to post the same ad on billboards, other newspapers, and online ad portals. But if you publish the press release once, you won’t be able to delete it. Different companies as well as online news forums will read your post from the main source and then give you feedback.
· spinning news: You may think that if you create some positive and impressive ads, reporters will write new positive stories. But this is a misconception because reporters will not write anything based on your announcements; they will find the first fruits of their genuine source. Therefore, public relations or press releases cannot be modified, manipulated or controlled by the company. But paid ads are the mascot of the company.
Do not try to embarrass your client:
If you think that consumers are ignorant of market trends and you can easily impress them by showing them some positive ads, then you are living in a fool’s paradise. Customers can try your products once, but if it feels wrong to them, they will start messaging others to avoid your products. So paid ads can get you limited initial sales, so if you want your business to be stable, PR is the only genuine public impression policy.
You can hire a reporter or public relations firm to write your press release, but don’t expect them to write your story to impress you. They will test your products, or collect information from your past customers, and then write the press release based on these reviews. So think twice why customers trust press releases, not advertisements.
Your PR cannot be published at this time:
Want to do some business press releases for your company? PRs cannot be marketed because they only need to generate authentic information. Therefore, no PR firm or reporter will convert your business case into their press release, because they are not your employees and they are recruited only to use genuine information. So the next time you plan to generate a business PR, you should be ready to get the “NO” answer.
