Advertising as a communication tool
Advertising is a form of mass communication with the public. It is usually unilateral, that is, from the company to the potential buyer/user of the product. It is a form of communication that generally attempts to persuade potential customers to purchase or consume more of a particular brand of product/service. As Bovee correctly defines, “Advertising […]
10 Reasons Your Nonprofit Should Continue Mailing Letters
A couple of days ago, a member of my team was talking about various fundraising ideas that one of our partners was coming up with, and one of their efforts included sending out letters in the mail. Honestly, I was a bit surprised because so many nonprofits have stopped sending letters and instead transitioned almost […]
10 secrets to hiring the right SEO company
Even if you are armed with a great deal of knowledge in SEO, you may still need the services of a professional SEO company. Having a solid knowledge of SEO is not enough in some cases. Even if you’re doing everything you can to try to rank well for your website, you may end up […]
Importance of cleaning WordPress permalinks
One of the great features of WordPress is the ability to change your permalinks. If you have a WordPress powered blog or website, you should really consider setting up some custom permalinks. So what is a permalink? Quite simply, it is a permanent link (URL) that points to a specific blog post. Once your blog […]
Another fact about Malcolm X
Did you know that another fact about Malcolm X is that he once tried to con a known killer out of his money? Yes, in his autobiography he told Alex Haley this fact about a number runner who had a photographic memory whose name was West Indian Archie. West Indian Archie’s memory was well known […]
SEO 101 – Search Engine Optimization for the Entire Moron
In this article SEO 101 – Search Engine Optimization for the Complete Moron, you will learn how to get the best placement on Google, Yahoo, MSN and all other search engines in a matter of days. By following the 4 steps detailed in this article SEO 101 – Search Engine Optimization for the Complete Moron, […]
Web Design Basics
Web design is made up of some basic premises, and if you understand them you will be able to design pages that impress and enlighten your readers. Basic Web Design Tips The following tips can help you create great web designs that work with your readers. Use small images like 10-15kb per image, yes it […]
5 Sell Sheet Design Secrets for Self Publishers
Introduction Just as you would make your book cover as attractive as possible, your sell sheet should leave readers with a favorable first impression of you and your new book. But very few readers will do more than skim the sell sheet to find just the information they’re looking for. Therefore, you must make sure […]
Keyword research tool: which one is for you?
Deciding which keyword research tool is for you can be quite confusing. Before making any decision, it is important that you know which are the most popular today. Learn more below. Google keyword tool There are many free keyword research tools out there. If you are a website owner or an online advertiser, you could […]
Successful video marketing and trends of 2017
As small business owners, we all see the strides digital marketing has made in the last decade and how effective it is in building successful businesses. But as digital marketing evolves, will it reach a point where it has nothing new to offer the small business owner? So what will we do? We believe that […]