Keyword research tool: which one is for you?

Deciding which keyword research tool is for you can be quite confusing. Before making any decision, it is important that you know which are the most popular today. Learn more below.

Google keyword tool

There are many free keyword research tools out there. If you are a website owner or an online advertiser, you could surely get confused in choosing the right keyword research tool for your purpose. You don’t need to spend a lot just to use one. There are free tools available to help users who do not intend to incur any cost in doing so.

The first keyword research tool to look for if you want a free one is the Google Keyword Tool. Through this program, you can easily search for keywords and key phrases in more than 50 languages. The tool also has a clean, frequently updated, high-quality keyword database that comes with an estimated search volume. As for any possible drawbacks, this one can generate keywords that may not meet Google’s search volume criteria. In this sense, this tool may not be ideal and recommended if you intend to generate long keyword phrases (around four to eight words).

the word tracker

This free keyword research tool is among the most popular today. It has a limit of almost one hundred results. For results that are more than that, you may need to subscribe to the service and pay. The great thing about Wordtracker is that it maintains a very detailed free database. You can ensure that the keywords you get are highly optimized and targeted for a higher conversion rate.

This tool collects keyword and key phrase data from two popular and trusted metasearch engines, namely Metacrawler and Dogpile. Each of these search engines represents approximately 1% of the market share. To estimate the actual search volume on the internet, you need to multiply the Wordtracker results by 99. That means you should choose to use up to 99 recommended keywords to reach the perfect and highest potential target online.

Yahoo Search Marketing

Yahoo introduces its own keyword research tool. This is called Yahoo search marketing because its goal is to help marketers more. Yahoo is the second most popular search engine today. Their email service is the most popular in its category. This makes the company efficient at generating and maintaining its own database of keywords and key phrases to match with Google.

To use the service, go to Yahoo’s search marketing website. Please select your time zone and market before you begin. The tool would take you to results indicating target customers in target geographic locations. Then click on keyword search. The list of recommended keywords for your theme will be provided in an instant. The main downside of this keyword research tool is that you have to go through the same process every time you need to search.

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