There is a lot of talk these days about diversifying and not putting all your income eggs in one basket. If you’re in direct sales or a home party planning company, this applies to you too. You need to make sure you have multiple ways to monetize your current customers.
This can sometimes mean selling products from more than one company. Two of the best companies to do this are Tupperware and AVON.
Both companies have universal appeal. Both are household names, and both have been serving customers for decades. Chances are your mother and grandmother have bought products from both Tupperware and AVON.
The customer base is almost the same as well. AVON has new catalogs and campaigns every two weeks; Tupperware has new brochures almost every month.
The products do not compete, but complement each other. Your customers will appreciate the strength and variety of the products you offer.
So how do you sell Tupperware and AVON together locally, in your offline business marketplace? It’s actually much easier than you think.
The best way to notify new customers that you are selling both AVON and Tupperware is to set up hangers to hang on various doors in your neighborhood or a new neighborhood near your home. Buy these door hangers from AVON, as the Tupperware ones are more expensive.
On the door hanger, place your current AVON campaign, a monthly Tupperware flyer, and a business card that says “Contact me for a FREE gift!” Your gift could be a sample of AVON or a Tupperware citrus peeler.
Put one of these door hangers on every door in the neighborhood. You don’t need to knock on doors if it makes you uncomfortable, but be sure to introduce yourself to anyone you see outside.
Keep in mind that your first attempt at attracting a new neighborhood will probably not be successful. Customers typically need to see an offer 3-7 times before taking action.
Then what do you do? Repeat this method for no less than the next two campaigns. If you can afford it, do three or four more campaigns in the same neighborhood.
The easiest way to do this is to buy catalogs for 100. Spend a month or two in a given neighborhood, gather your new customers, and move on to the next neighborhood. You must collect 5-10 new customers from each campaign.
Since AVON catalogs come out every two weeks and Tupperware brochures every month, include only one Tupperware brochure per month. This will save you quite a bit of money.
In a matter of months, you will have dozens of new clients and will have built both businesses. Your AVON customers will order from you on average once a month, and your Tupperware customers once every two to three months.
Keep in mind that your customers may also be tempted to go out at a Tupperware party. Because you’ve built a relationship with them over the months, when they decide they’re ready to have a party, they’ll come to you.
