A call to action is often used in a variety of industries to increase sales. It’s a powerful advertising method that can help motivate your customers to buy from you sooner rather than later, as well as keep buying from you in the future. A call to action often conveys a sense of urgency to the customer; This makes them feel like they have to take advantage of your offers now, before it’s too late. A call to action is all about creating powerful advertising in the form of text, engaging the customer through psychology. It’s easy and simple to add a Call To Action to your pizza menu.
For example, your current pizza menu says “Free Garlic Tomato Bread on all orders over $20.” To turn this into a call to action, you need to spice it up a bit. Make sure people know this deal isn’t going to last, it’s special, and it desperately needs them to take advantage of it now while they still can. Their pizza menu now says “Only introductory special offer with this menu! Free Tomato Garlic Bread on all orders over $20. Get them while they’re hot!” Now the customer will see that and think more about how they would really like the free garlic bread, and they only have to spend $20 on their order to get it. They should get it now before it’s too late.
There are many different ways to turn menu flyers into one or more calls to action. If you have a special offer available, give it a deadline so customers feel they need to act urgently before it ends. Or, as in the example above, you can offer a free gift for a limited period of time. A sense of urgency is the most popular method of implementing a call to action.
Don’t just put your prices in line with other pizza restaurants. Let your customers know in advance that prices will go up on a certain date to accommodate costs and other business. That way, customers will want to enjoy your business as much as possible while it is really cheap compared to others.
If you want a more stable marketing plan that is still based on urgency, you can offer a free gift to a certain number of people. That way you can be sure you won’t be giving away too many free pizzas or garlic bread than you can afford and people will try to order as quickly and as much as possible to get the freebie. You can also get a permanent gift that still provides you with a profit so that you are comfortable with long-term use of the cheat.
Finally, be sure to include key action phrases in your pizza menu design. These are especially effective if placed on the cover of your brochure design alongside your special offers, freebies, and discounts. These can be things like “Call now”, “Get it now!” and “Don’t miss it!”.
