In the digital/online space, effective content is content that provides relevant and valuable information to people along the Visitors–Prospects–Customers continuum. This is what inbound marketing captures.
What then is inbound marketing?
According to Hubspot Academy, Inbound marketing is the process of engaging customers through relevant and useful content that adds value to them. Online content can be in the form of video marketing, social media marketing, or blogging.
Blogs are one of the most common methods of content online and can be used for all stages of inbound marketing.
WHAT ARE THE STAGES OF INBOUND MARKETING?
The stages of Inbound Marketing are:
ยท Attract
Convert
Near
Delight
HOW TO IMPLEMENT INBOUND MARKETING USING BLOGS
ATTRACT
Your goal is to use a blog post to attract strangers to your website and transform them into your visitor upon landing on your website. Your blog post should contain relevant keywords and information that answers your visitors’ questions, meets their needs, and provides information to help them achieve their goals.
CONVERT
After engaging your website visitors, you convert these visitors into leads using website email forms and chat messaging channels where your prospects can send their contacts such as email address or phone number. phone. This provides a communication channel to provide relevant information on an ongoing basis, build rapport and credibility with your prospects.
NEAR
This is the stage where you convert leads into customers by getting them to make a buying decision or take a profitable action.
This is accomplished by using automated email sequences to send messages to your prospects in order to build credibility and identify their problems and goals.
Later, you can send them specific information about the benefit of your products and how you will solve their problems. Is called PRESALE. Pre-selling increases the conversion rate and the chances of making sales.
NB: Prospects only buy from marketers they trust, so don’t sell your products to a prospect immediately after getting their lead. Build a relationship first and get to know them.
DELIGHT
This is when a customer has been totally satisfied with your product/service and becomes a loyal customer. Plus, your customers may even go the extra mile to refer friends and family to you.
HOW TO INCREASE ENGAGEMENTS, CONVERSIONS AND SALES FROM BLOG POSTS
- Identify the person of your buyer
You need to clearly identify your ideal buyer’s demographics, interests, needs, and goals. This helps you attract the right customer and increase your conversion rate.
- Consider the stage of your buyer’s journey
The content of your blog post should determine whether your customer is knowledgeable about what your product/service is or not. If your target reader has no knowledge about your product/service, then you need to simplify your information and educate them until they can make a buying decision.
- Drive targeted traffic to your blog
Organic traffic methods often do not attract visitors/leads that fit your buyer persona.
In contrast, paid traffic allows you to target the specific person of your ideal buyer while setting up the ad campaign. This method increases your conversion rate and online sales when implemented correctly.
Finally, blogging is an effective inbound marketing strategy that can be used to drive traffic, increase conversions and sales online.
