If you need a gift urgently and know that your recipient enjoys a good Scotch, the usual routine is to go to the nearest liquor store, buy the Scotch and take it home. This is not the end. Now you should get a strong gift box and lots of bubble wrap to keep everything in one piece during shipping. Now he runs to the post office to send it, paying a supernatural sum for the service in the hope that it will arrive there in its original form and on time. I hope the person who receives this liquor gift is special enough for everything you’ve been through.
There is an easier way to do this. Go to your nearest computer and consult an online liquor store, choose your gift liquor, call them and place the order, give them the address and they do the rest.
It’s just as hectic to stock your own liquor cabinet from the nearby liquor store. The routine is a bit different but not much. Now you have to walk up and down the aisles looking for what you want and if you’re lucky you might find a shop assistant who can tell you where it is. You fill the shopping cart and stand in line to be checked and paid, including liquor taxes where applicable. You put it in boxes and put it in the trunk of your car and all the way home you hope you don’t hit a pothole. Finally you take everything home without any setbacks and you sit down to take a deep breath and rest.
There is an easier way to do this too. You can sit comfortably at your computer with a list of what you need and communicate with an online liquor store. You can place your order and know that you will get what you want. If what you want is out of stock, you will be told that it is on the screen before you place your order. You pay for it with your credit or debit card, tell them where to send it, and it’s on its way.
You might think that online liquor store shipping and handling is outrageously high. If you think it’s tall, then think about this. The cost of gas going to the liquor store, the liquor tax and state tax your state collects, the tip for the person who gets it out and into the car, and the gas on the way home. We haven’t even considered the cost of your time walking the aisles and the hassle of trying to find a knowledgeable employee. After all, time is money. When you add all of this up, it’s likely to be greater than or equal to the shipping and handling amount. Analyze the two alternatives: send a gift liquor; and store your own supply; you will opt for the online liquor store.
