By: Arlene Dickinson (2011)
ISBN 978-1-44340-596-6
Book price: $32.99
Most sought-after female entrepreneur
Arlene Dickinson began her success as a partner at “Venture Communications.” After 10 years, she became CEO, ready to grow the business into one of the largest independently owned marketing firms in Canada. Today, as a co-star in the CBC hit Dragon’s Den, she is one of the most in-demand businesswomen in the country.
be more persuasive
Arlene Dickinson presents a 5-part, 13-chapter gift to help readers become more persuasive. She shares on topics such as Authenticity (Ch. 2), Reciprocity (Ch. 4), Deterring Success (Ch. 5), Preparation (Ch. 7), Launch Specifics to Get Ahead (Ch. 11), The Problem of losing (Ch. 12), The problem of winning (Ch. 13) and more.
Approach persuasion for success
Arlene Dickinson is informative and personable. She shares her relational view on business saying, “…people who are persuasive understand that they are not selling an idea or demanding results or begging to be heard. They know they are building relationships based on an emotional connection…always there’s something for everyone.”
The core of Arlene’s perspective points to a message of great integrity! She expresses: “Persuasion is an excellent test of character. What you will do and say, how far you will go to convince others, reveals a lot about the strength and reliability of your moral compass… Good persuaders are authentic … .honest…looking for a win-win…”
Authenticity is essential in business success. Arlene Dickinson focuses on key insights that go to the root of success, stating: “Accepting who you really are will get you further, faster, than trying to be the person you think others want to see… being true to you.” yourself… is the only way to build the trust necessary for principled persuasion.”
Many fail because of a lack of understanding of what prevents them from succeeding. Dickinson wisely informs readers: “…the most significant obstacles are internal and involve fear of change, of failure, of humiliation.”
Trust is the foundation of all successful businesses. Arlene displays her business acumen by sharing this key, revealing, “…sometimes you have to show that you’ve listened to the person on an emotional level before you can help them on an intellectual level…when customers trust emotionally as well , that’s the brass ring.”
A new approach to changing minds
Arlene Dickinson presents a new approach to changing minds through honest and ethical persuasion.
