Before any discussion, about what helps to sell a house, it is essential, understand, generally it is about determining the correct price / setting the price of a house, to sell! Many factors can determine what it should be, but all too often the public only sees the listing price and does not realize / consider, very often there can be a significant difference between the listing and selling prices. In addition, several factors, to a large extent, influence what the end result may be, including factors such as: exact location / area; how it compares to other houses, for sale; owner’s needs, perceptions, feelings; as shown; and how it is marketed, to the public, etc. With that in mind, this article will briefly attempt to consider, examine, review, and discuss 4 keys in this process. After more than 15 years, as a licensed real estate salesperson, in upstate New York, these are discussions that I often have.
1. Professional knowledge / experience and the quality of a professionally designed competitive market analysis (CMA): Perhaps the main advantage of hiring a real estate professional is to take advantage of their professional knowledge and experience to achieve your goals, etc.! Each neighborhood / area / region, etc., has its specific, often unique characteristics that can influence prices, etc. Therefore, the best approach is to take full advantage of a professionally designed competitive market analysis, or CMA. When this is done, factors such as: current competition (in the market) are taken into consideration; tracking differences between listing prices and time on the market; comparison between quotation and sale prices; Expired listings; etc. It means, then, there must be a correlation, taking as much current information / trends, etc., as possible, and recommending, a range, for the original price, to list a house.
2. Determine niche: Many houses should appeal to specific niches, perhaps due to location, price, specific features, specific street (advantages), number / type of rooms / bedrooms / bathrooms, style of the house and characteristics of the batch, etc. If a home fits into one of these, a smart agent will tailor their marketing accordingly.
3. Sale price, from the beginning: Perhaps the biggest mistake owners make is believing that if they ask for more, they will end up with a better asking price. While perhaps occasionally it may be, more often the wisest course is to price appropriately – right, right from the start! Numerous studies and analyzes indicate that sellers get their highest offers, in most cases, in the first three or four weeks, so does it not make sense to set your price, accordingly, to attract real and quality buyers? ?
Four. Best marketing plan for a specific property: Selling homes is seldom a one-size-fits-all, therefore the best, most relevant and personalized marketing plan should be used and discussed thoroughly from the beginning.
Since, for most people, their home represents their largest and only financial asset, when the time comes, when it makes sense, sell the home, take advantage of time-tested principles, and hire a quality company. , real estate professional! Make the stressful period of the transaction as easy and beneficial as possible!
