Twitter is one of the best social marketing tools for generating traffic. When done right, it can literally send a lot of traffic wherever it goes.
One of the best places to invite your Twitter followers is to a subscription page where they can get more great information from you in exchange for your email address. In this article, we’ll take a closer look at how to invite your followers to your subscription page.
how to do it wrong
- The best way to ensure that no one will visit your Twitter subscription page is to jump on the scene and start pushing people to subscribe to something before you have established and built any kind of relationship. This is the fast path to being ignored and unfollowed on Twitter.
- Another way to do it wrong is to only extend an invite once in a while. Twitter is a fast-moving environment, and if you send out invites infrequently, many people will miss them and your message.
- And yet, a third way to get it wrong is to leave out the benefits the prospect will get when they opt-in. These are the invites that look like this: “Go to MyGreatWidget.com to get my great widget.” I can hardly wait to get there…
how to do it right
- First of all, first establish and build relationships on Twitter. Create your list of followers and interact with them. Ask questions and offer suggestions. Become a helpful presence before you do anything else.
- When you build relationships, you can extend regular invitations. Hardly a day goes by where I don’t extend an invite to a subscription page, people respond in droves and build my email list.
- Be very clear about the benefits the prospect will get when they opt-in. “Claim your instant access to 2 free article templates so you can create more articles in less time” beats “Go here to join my list” every time.
- Feel free to extend the invitation. You are offering good stuff for free. Some criticize you for that, but remember, on the Internet it takes “hard skin and an open heart”.
How to automate it
You can automate your opt-n page invites by using free automation services like HootSuite.com. With HootSuite, you can schedule your opt-in invitations in advance and have them sent while you do other things.
