There are several providers of automated email services, but most webmasters use Aweber. The software offered by this company can help you customize your emails and even offers HTML templates, registration forms. This is very useful software to run your permission based email marketing campaign.
And when sending emails to your subscribers, it would also help to send them sparingly. Maybe send out newsletters or updates once or twice a month. You know how annoying it is when every time you open your email and see a bunch of newsletters from the same company, right? Sending multiple emails can only generate spam. The worst part is that doing so will only cause customers to unsubscribe from your newsletter.
Another way to prevent your emails from being marked as spam is to use a good subject header, preferably custom. Doing so can also help you build a nice relationship with your customers.
And to retain your subscribers, you can choose to offer freebies. Nothing too big, but something that you know your subscribers will appreciate and keep them interested with your newsletters or products. Perhaps as free helpful links, eBooks, or tips that you can send them either daily, weekly, or monthly. Again, you have to give them options.
Quick response is also essential in this type of marketing. When a customer has a question, make it a habit to give them answers right away. However, keep in mind that you also need to submit a quality response. Clients see you as an expert, which is why they come to you for help or consultation. It is logical that you respond accordingly. Also, this is the best way to strengthen your customers’ trust in you and your business.
And of course, no matter how you try to retain subscribers, there are only a few that will eventually opt out. But don’t worry, there are various reasons why people unsubscribe, so let them go. There will definitely be a lot more subscribers getting in your way.
Now, if a subscriber requests a removal, please do so immediately. Don’t risk your reputation by delaying removal. Just think, you would just annoy them if you keep emailing them despite your request. Besides, keeping your list clean would do you a lot of good. Remove failed emails from your list to avoid getting blacklisted on multiple domains.
