Today, having a great internet marketing strategy is often crucial to the success of any business. There are many passionate people who start their own business and ultimately fail. Unfortunately, passion is not always enough. For your business to succeed, you need passion and a strong marketing strategy. Today, that should include social media marketing.
marketing 101
- Be sure to back up all of your company information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
- Also, depending on your work environment, you may want to consider a rack mount LCD display, KVM rack, or LCD keyboard drawer to protect your equipment as well.
Once you’ve covered the basics, make sure your landing page is optimized. It’s often the first impression your customers have of you and your company, and you know what they say about first impressions.
How to optimize your page
- Pick a name for yourself on your social media pages and stick to it
- Check your privacy settings and make sure everyone can access your page
- Include your keywords in your “about me” or other spaces on your page. These should be keywords about you, but more specifically about your business.
- Add photos that are relevant to your business. Photos help grab the reader’s attention, especially on social media.
- Add captions and descriptions to your photos that pertain to your business and draw the reader’s attention to your products or services.
- Create discussion forums or surveys to interact with your potential customers. You can also post things on your page that request a response from your customers.
- Make sure that all the content you post on your page is of quality.
- Post only relevant content on your page (if you really need to play that farming game, create another personal profile to do so)
- Post valuable, informative and discussion-triggering content
- Depending on the type of business, you can also post exclusive discounts or coupons for your page visitors.
The top sites to use for social media marketing include
- Facebook – make sure to set up a business page and a personal page as well. You can refer to your business page from your personal page to send more traffic to the business.
- Twitter – if you are not familiar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked.
- LinkedIn – make sure you fill out your profile completely. This site is often seen in the business world as a bit more “professional” than general social networking sites (such as Facebook, MySpace, and Hi5)
- dig and Stumble upon – submit all your website pages to both Digg and StumbleUpon
The marketing power of social media is huge and usually free. If you haven’t already started taking advantage of this great resource to ensure the success of your business, there’s no time like the present, so get started today.
